Carl Reid

A global family-owned fashion company based in Denmark, with over 20 brands in its portfolio including ONLY, Vero Moda and Jack & Jones. The company designs, sources, markets and sells clothing and accessories through its own stores, multi-brand retailers, and e-commerce in over 70 countries worldwide.

Focus Area: Architecting BESTSELLER's custom built Digital Asset Management (StorM) system, used across the various Brands for managing product images, videos, and 3D models.

• Aiding the team as a Developer; writing code, maintaining systems, and building new features for StorM. The Architect title means I also handle the bigger picture stuff
• Work directly with our Product Owner, to make sure what we're building actually makes sense for the business and translating the needs into a technical direction
• Take part in cross team Task Forces as part of the Architect Community, where Architects from across BESTSELLER TECH write ADRs (Architectural Decision Records) to agree on how we do things
• Foster a team where we enable people to share what they know, aren't afraid to make calls, and can grow without needing hand holding

Focus Area: Maintaining an on-prem off the shelf DAM solution (ADAM). Later designed, developed and aid in migration to a custom DAM solution (StorM) from the ground up.

• Built an in house DAM (Digital Asset Management) system to replace a closed source one. With a focus on making it fast, reliable, and tailored towards BESTSELLER's need.
• Developed a shared .NET monitoring library, so we could easily switch between monitoring platforms (Graylog -> ELK -> Datadog + SigNoz) without pain. Added correlation IDs so we could trace telemetry across systems (though now OpenTelemetry based)
• Took over the Git repo from an outsourced partner, moved it from Bitbucket to GitHub, and worked on development processes such as CI/CD and Pull Request reviews
• Swapped out msbuild XML for NUKE build scripts and set up CircleCI to automate builds for the ADAM solution
• Replaced on prem webhooks with Azure EventGrid, for a more stable, easier to scale, easier to debug
• Created an MVP which is now used as a company wide data sharing platform using API and EDI

Both a web shop and physical based store that serves The Netherlands and Belgium, Coolblue strives to do 'alles voor een glimlach' (everything for a smile) for its customers.

Focus Area: Internal purchasing tools -- automating product restocking via EDI connections and bulk-ordering workflows for buyers.

• Full stack developer for an internal tool that assists buyers with restocking products in a more efficient manner by automating the ordering process via EDI connections to OneTrail and Tradeplace
• Designed and developed a front end for processing Excel based orders for bulk ordering products via EDI
• Led moving of infrastructure from RabbitMQ to SNS/SQS which included developing a custom Cloudformation script that could be used for 'local' development as well as acceptance and production environment pipelines
• Assisted in maintaining and improving the web front end by using TypeScript and moving to React
• Addressed issues with documentation fragmentation and individual knowledge dependencies by creating a team Confluence board and taking personal responsibility as documentation guru/reviewer

Clicksco uses big data analytics to develop automated solutions for traffic generation, publishing, conversion, and remarketing across multiple verticals.

Focus Area: Advertising keyword generation and campaign management tooling for Google AdWords and Bing Ads.

• Full stack developer on a tool used to mass-generate keywords for the creation of advertising campaigns on Google AdWords and Bing Ads
• Designed and developed front ends for various tools in Angular JS with C# and F# based Web API backends
• Automated the building and publishing of projects using AppVeyor to various platforms such as Azure Web Sites/Web Jobs and Docker containers to Docker Hub
• Assisted in product demonstrations as part of sales talks to potential clients
• Developed a Geolocation relocation library which allowed consumers to easily manage Cron schedules that relocate keywords from one geographic location to another to avoid stop and start penalization from Google AdWords
• Set up a service discovery solution based on HashiCorp's Consul and extended the API by developing an F# wrapper library and added system health logging functionality to allow for persistent application logs
• Developed an F# library for interaction with the SendGrid Email API

proFound Mining Ltd specialize in building Health & Safety software and data management applications for the Mining Industry.

Focus Area: Health & Safety web and desktop applications for the mining industry, including data model tooling and UI modernisation.

• Full stack development for Web and Desktop applications for all of proFound's solutions; including SQL Server, Business Logic and Front End
• Development of a web front end using ASP.NET MVC, Web API, Knockout.js, SASS and jQuery as a complement to the desktop solution
• Refactored legacy Visual Basic code into C# in Winforms or WPF
• Maintained proFound Mining's public website as well as developed graphics for exhibitions, logos and icons used within the application
• Assisted with development of a new in-house tool using WPF, Web API and OData for maintaining the company's core product data model
• Engaged with client end users and technical staff to further improve product functionality and user experience
• Helped developers by coaching/assisting them with any issues they had encountered and were struggling to solve by their own means

Eutechnyx are a video game developer specializing in the NASCAR brand and also develop ZeroLight which offers real-time 3D visualizations in VR for car retail demonstrations.

Focus Area: ZeroLight -- a product pitch demo for Jaguar Land Rover featuring a static website front-end integrated with a Unity3D simulation.

• Sole developer on the front-end of a static website used as part of a product pitch demo to Jaguar Land Rover. Built with HTML, CSS, and JavaScript to build a high-quality representation of the team's vision
• Set up an automated build process using Jenkins to automate the building and testing of the Unity3D project
• Utilized the Google Maps API to enhance the user experience by adding interactive maps
• Hooked into the team's Unity3D applet to launch the simulation for the car to drive around the track